I、Foundation Courses
 

1.Introduction to Graduate School（Required courses） 
2.Mass Communication Theories（Required courses）
3.Research Methods in Communication（Required courses）

II、Advertising, Marketing & Public Relations
 

These courses are aimed at exploring issues surrounding advertising, marketing and public relations, with practical case studies as well as introductions to the theories to improve the ability to apply one's expertise in the field in the future.

1.Seminar in Public and Crisis Management 
2.Seminar in Public Relations 
3.Psychology of Advertisement 
4.Services Marketing 
5.Brand Management
6.Marketing Strategy and Case Study

III、Political Communication and New Media
 

1.Political Discourse and Social Movement Rhetoric 
2.Case Studies on Political Communication 
3.Public Opinion & Marketing Survey and Big Data Analysis
4.Internet and Contemporary Democratic Development
5.Election Campaigning & New Media

IV、Communication Technology and Media Industry 
 

These courses are aimed at exploring current developments in communication technology and their socio-cultural impacts, as well as the various interconnected aspects and elements of the media industry, in order to provide an overall understanding of the contemporary media environment.  

1.Internet Communication 
2.Digital Entertainment Media & Society 
3.Media Development in the PRC 
4.Movie Market Individual Study 
5.Case study of creative industries 
6.Communication and Social Innovation
7.Communication Forcast and Management
8.News Curation
9.Message Design and Presentation